Lanson
Mazarine Stories supports Lanson in its brand strategy.
As one of the oldest Champagne Houses, Lanson aimed to elevate its brand image.
Mazarine Stories reimagines Lanson's brand platform and defines its new brand signature, A Fresh Touch of Love. This new strategic and creative direction comes to life through a 360° campaign, illustrated by a series of key visuals showcasing the House’s five iconic blends.
Mazarine Stories also supports the brand in defining its social media strategy, artistic direction, and content strategy.
A sleek and distinctive look & feel, symbolizing the brand's renewal.
Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.
From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.