Loris Gréaud - Musée du Louvre
ARTER produces [I] by Loris Gréaud, in which the artist presents a ghostly, mysterious statue under the Louvre pyramid.
Loris Gréaud, a French artist renowned for his bold and immersive projects, presents a unique work at the heart of the Louvre Museum.
Conceived in two distinct elements, this project is part of a reflection on space and the increasingly uncertain limits of a work of art. The first part, a mysterious sculpture exhibited beneath the Louvre pyramid, is reflected in a second work, presented at the same time in the Centre Pompidou Forum.
ARTER produces exhibitions and major artistic events for cultural institutions, local authorities and major luxury brands.
ARTER is a European agency with an international reach, promoting responsible, resilient culture with impact. A pioneer in the art production, the agency has been helping artists and players in the arts and culture sector to realize their projects for the past 20 years.
Reiffers Art initiatives - Exposition "Des corps libres"
“Des Corps Libres – Une jeune scène française", Reiffers Art’s first exhibition of its group-wide initiatives.
This exhibition invites us to explore the body’s possibilities ౼ singular or universal; evanescent, fantastical or digital; anchored in our current world, science fiction or utopian.
From the body-object to the body-subject, from the figurative body to the imprint of a body, from a dream body to a digital avatar body, it is not just a question of freely and opening describing the body, but also of creating the possibility of looking at it in a new way, with total freedom.
The exhibition brings together an entire generation of young talent from the French scene: Ymane Chabi-Gara, Salomé Chatriot, Jean Claracq, Kenny Dunkan, Ben Elliot, Tarek Lakhrissi, Chalisée Naamani, Valentin Ranger, Sara Sadik, Pol Taburet, Sophie Varin, Julie Villard & Simon Brossard, Manon Wertenbroek and Gaspar Willmann.
Curated by Reiffers Art Initiatives committee member Thibaut Wychowanok, the exhibition's body of work questions the representation and fluctuating materiality of the body and celebrates its diversity, struggles and contemporary emancipation.
We produced an art book for the exhibition, containing a series of texts that give context to the work of 15 French artists from the new contemporary scene.
It also features a set of illustrations including images from the exhibition and details on each piece. It is not only a complete visual summary of Reiffers Art Initiatives’ first collective exhibition but also an invitation to explore the body’s possibilities.
Reiffers Art Initiatives is a foundation created to support young contemporary creation and cultural diversity.
Reiffers Art Initiatives’ mission is to support France’s new art scene and give it international visibility. It finances and gives exposure to thirty emerging artists every year, who will influence tomorrow’s contemporary art scene.
Ferragamo - Curiously Delicious Holiday
Mazarine Digital reinvents the traditional Christmas campaign for the House of Ferragamo: a 360° campaign where the unexpected meets tradition, sprinkled with a generous dose of gourmandise.
The starting point: the enchanting world of The Nutcracker. The twist imagined by the agency? Bringing the iconic puppet to life and placing it at the helm of a wrapping service as unique as it is unexpected, somewhere between a cabinet of curiosities and a buffet overflowing with delectable treats.
Beyond the concept, this campaign pays tribute to the creativity of Salvatore Ferragamo, the house's founder, renowned for crafting shoes from candy wrappers without ever compromising on functionality or relevance. The seasonal selection of leather goods and accessories is showcased through content tailored to diverse communication platforms: delightfully addictive pieces for social platforms like TikTok and Instagram, impactful DOOH videos, and reimagined "unwrapping" classics that highlight the art of whimsical "wrapping." This storytelling is particularly suited for in-store communication.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.