Mark Handforth
'Drop Shadow' book exhibition - October 2014.
Mark Handforth, worthy heir of the Pop Art movement, is known for his sculptures diverting everyday objects and urban furniture.
Benches, lamp posts, signposts, vespas are thus re-presented, extracted from their original context and reinjected in a playful way in exhibition spaces or in the public space. Light is omnipresent in his work. Fluorescent light, candlelight, city light...
Publisher : Éditions Studio des Acacias by Mazarine
Contributions : foreword by Veronica Gonzales Pena, Mark Handforth's interview by Timothée Chaillou, Paul-Emmanuel Reiffers's interview by Thibaut Wychowanok
Informations : a 2014 publication, paperbacks, 51 pages, in French & English. Dimensions : 23,3 x 1,3 x 30,5cm
Reiffers Art Initiatives is a foundation created to support young contemporary creation and cultural diversity.
Reiffers Art Initiatives’ mission is to support France’s new art scene and give it international visibility. It finances and gives exposure to thirty emerging artists every year, who will influence tomorrow’s contemporary art scene.
Sølve Sundsbø
'Sølve Sundsbø for Numéro' exhibition book.
« Sølve Sundsbø pour Numéro » est la première exposition solo consacrée à l’artiste en France. Elle explore deux décennies de collaboration entre le photographe norvégien et le magazine Numéro.
Paul-Emmanuel Reiffers, Fondateur du Studio des Acacias et Président de Mazarine Group, a souhaité inscrire ce nouveau chapitre à la programmation du Studio, résolument tournée vers la photographie et la scène contemporaine.
Né en Norvège en 1970, Sølve Sundsbø est installé à Londres. Avec ses images expérimentales et oniriques, il s’est imposé rapidement comme l’un des principaux photographes de mode au monde et l’un des plus talentueux de sa génération. En couleur ou en noir & blanc, chacun de ses clichés répond à une esthétique intransigeante et très sophistiquée.
Publishers: Éditions Studio des Acacias by Mazarine & Éditions Numéro
Contributions : Paul-Emmanuel Reiffers and Babeth Djian
Information : 2017 publication, bound, 35 pages, in French & English. Dimensions : 23,3 x 1,3 x 30,5 cm.
Ferragamo - Curiously Delicious Holiday
Mazarine Digital reinvents the traditional Christmas campaign for the House of Ferragamo: a 360° campaign where the unexpected meets tradition, sprinkled with a generous dose of gourmandise.
The starting point: the enchanting world of The Nutcracker. The twist imagined by the agency? Bringing the iconic puppet to life and placing it at the helm of a wrapping service as unique as it is unexpected, somewhere between a cabinet of curiosities and a buffet overflowing with delectable treats.
Beyond the concept, this campaign pays tribute to the creativity of Salvatore Ferragamo, the house's founder, renowned for crafting shoes from candy wrappers without ever compromising on functionality or relevance. The seasonal selection of leather goods and accessories is showcased through content tailored to diverse communication platforms: delightfully addictive pieces for social platforms like TikTok and Instagram, impactful DOOH videos, and reimagined "unwrapping" classics that highlight the art of whimsical "wrapping." This storytelling is particularly suited for in-store communication.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.