Marli - Life
Mazarine New York partnered with Marli to unveil the new Life campaign, starring the captivating Taylor Hill.
The campaign redefines round-the-clock wear, capturing how Taylor embodies exceptionalism, transforming ordinary minutes into distinctive moments.
From the radiant sparkle of diamonds to the variant allure of gemstones, each piece is crafted for dynamic wear, elevating style from day to night.
Cartier - Culture of Design
Cartier launched its Tmall Super Brand Day campaign in its Tmall flagship store 2nd year anniversary. The campaign is launched in all digital social touchpoints with a series of localized content created by Mazarine Asia Pacific.
It is the first time Cartier promotes its seven icon collections in one campaign to present its culture of design.
With this initial concept in mind, Mazarine AP came up with a campaign concept and narrative that tell the story of culture of design, from aspects of simple lines, precise shape, perfect proportions and details for each icon piece – Love, Juste un Clou, Trinity, Santos, Tank, Balloon de Bleu, and Panthère.
To fully tell the story in different angles, Mazarine proposed and created different kinds of content for different social communication channels.
Content videos are created for five celebrities to showcase different iconic pieces. Brand ambassador Li Xian is featured with the iconic Tank watch to showcase the design details.
Continuing the concept of design culture, the livestream presents the story of Cartier's seven iconic pieces reflected in the purity of line, perfection of form and precision of proportion.
To better create the narrative through the livestream, Mazarine Asia Pacific uses Augmented Reality technology in the livestream to vividly present the iconic pieces and their design. The technology provides a seamless and immersive experience for viewers.
Roberto Cavalli - Sweet Ferocious
In partnership with Interparfums, Mazarine New York launched Roberto Cavalli’s iconic fragrance Sweet Ferocious.
Mazarine New York collaborated with Roberto Cavalli for the launch of the iconic fragrance Sweet Ferocious.
Designed to capture the essence of the modern Cavalli woman — bold, fierce, and irresistibly sweet — the campaign embodies the perfect duality of soft femininity and wild, feline allure.
