Minuty - Minuty.com
Discover an exclusive experience on Minuty.com’s new digital platform by Mazarine Digital.
This responsive and intuitive digital platform guides visitors through the shopping journey.
Minuty decided to improve its user journey and define its UX/UI identity to offer visitors a complete online experience. The new site introduces the storied history of the House, showcases its know-how and spotlights its wines. Hosted on Shopify, this new experience boosts brand visibility and streamlines customer relationship management.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.
Dior - Dior.com
Design and maintenance of the dior.com digital ecosystem by Mazarine Digital.
We set out to create an online experience that reflects Dior’s history and heritage while driving adoption.
Our collaboration with the House of Dior began in 2009 with the creation and development of the Christian Dior Couture website. Since then, we have been working together to enrich and adapt the platform according to the latest trends and innovations, in a constant effort to improve, create and innovate. With these goals in mind, we suggested merging the Dior Couture and Dior Beauté sites, bringing together nine product categories under one roof and sparking creative and technological synergies. At the same time, we defined the iconographic guidelines and shot 1,800 products sold on the e-commerce platform.
Adidas - Santa Fe
Mazarine New York partnered with Adidas to bring a unique sports sanctuary to life in the heart of the New Mexican desert.
In collaboration with PlayLab Studio, Mazarine New York helped transform an active gypsum mine in Santa Fe, New Mexico, into a one-of-a-kind-200-meter running track.
Designed to integrated seamlessly with the landscape, the track allowed guests to run along its outer edge, taking in breathtaking views of surrounding terrain. After the run, the experience shifted to the heart of the space - a central fire pit and gathering area, fostering connection and reflection in a striking natural setting.
