Moët & Chandon X Ambush
Mazarine Stories supports Moët&Chandon for the launch of their new collaboration with Yoon Ahn, artistic director of the House of Ambush.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.
LOUIS VUITTON “COMING OF AGE”
“Coming of Age”, the exhibition in loving memory and honor of Virgil Abloh, at the Fondation Louis Vuitton in Paris, by La Mode en Images.
With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.
Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.
DIESEL - SOUND OF THE BRAVE
A 360° advertising campaign for Diesel’s men’s fragrance Sound Of The Brave by Mazarine Stories.
Freedom of expression is a Diesel brand hallmark. We revisited what it means to be brave in the 360° Sound of the Brave campaign. “Courage is no longer a choice in a world where you have to assert yourself,” says Skepta as he invites us to follow his creative process in the hero film directed by Crowns & Owls. A powerful message that encourages the Diesel community to speak out and stand up for what they believe. For the launch, we reintroduced the legendary red and white Diesel for Successful Living logo to the fragrance franchise. This is one of the key elements of the brand’s new image under the creative direction of designer Glenn Martens.
Music icon and godfather of British grime, Skepta is the new face of Sound of the Brave.
We developed a 360° campaign centered around this brand positioning. With its comprehensive ecosystem — comprised of key visuals, a hero film, social content, influencer outreach and a radio spot — the Sound of the Brave resonates internationally.
Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.
From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.
NUMÉRO HOMME 45
Numéro Man 45 of Spring-Summer 2023
In this 45th edition of Numéro Homme, Thomas Pesquet, the famous French astronaut who spent more than 400 days in space; the spectacular success of contemporary artist Amoako Boafo, photographed in his hometown of Accra; the charismatic actor François Civil, currently starring in the blockbuster The Three Musketeers: D'Artagnan.
Also featured: a meeting with photographer and filmmaker Yann Arthus-Bertrand, committed to the protection of the environment; the township of Khayelitsha through the lens of Alessandro Iovino; the rising star of French cinema Shaïn Boumedine; and the fashion series of Kenny Germé, Jackie Nickerson, Tina Tyrell, Pieter Hugo, Sofia and Mauro and Serge Leblon
