Mumm - Grand Cordon Stellar
International press launch to reveal the new revolutionary bottle, Grand Cordon Stellar, in Reims.
This project won “Gold” at the Grand Prix Stratégies du Luxe in 2018 for Mumm Grand Cordon Stellar. The event generated more than 1,000 press clippings worldwide and reached an audience of nearly 920 million people.
We invited 40 journalists to participate in a unique and memorable 48-hour experience. We kicked-off the event with an immersive video experience, launching our guests into space, where we unveiled the new bottle, created by designer Octave de Gaulle. Our guests then took part in an exceptional tasting experience on a chartered parabolic flight with House ambassador and Chief Entertainment Officer, Usain Bolt. They were treated to a delicious lunch, prepared by Chef Atsushi Tanaka, under a geodesic dome looking out at the open sky.
Alongside our creative and artistic community, we imagine memorable experiences that incorporate, from the early stages of creation until after the event, producing content and creating an echo among media and socially.
Dom Perignon x Jean-Michel Basquiat
Mazarine New York collaborated with Dom Pérignonto unveil the Vintage 2015 special edition tribute to Jean-Michel Basquiat with a celebratory party at The Brant Foundation in NYC.
Dom Pérignon unveils its special Basquiat-inspired edition during an exclusive evening in New York.
The evening honored Basquiat’s enduring legacy with Dom Pérignon champagne flowing throughout, an exclusive showcase of nightlife Polaroids by photographer Maripol, and a live jazz performance by Onyx Collective followed by a high-energy DJ set by Justin Strauss.
Nuit Blanche 2024
ARTER is executive producer of the 22nd edition of Nuit Blanche in Paris.
In 2024, the 22nd edition of Nuit Blanche took place in Paris.
All night long, the streets vibrated to the rhythms of music, dance, theater and sport, with performances based on Olympic disciplines such as breakdance, skateboarding and fencing. Over 200 artistic proposals were presented throughout this unforgettable night.
ARTER produces exhibitions and major artistic events for cultural institutions, local authorities and major luxury brands.
ARTER is a European agency with an international reach, promoting responsible, resilient culture with impact. A pioneer in the art production, the agency has been helping artists and players in the arts and culture sector to realize their projects for the past 20 years.
Valentino Beauty - Spike Square
For the launch of the new Spike Lipstick, Mazarine New York partnered with Valentino Beauty to transform Flatiron Plaza into Spike Square.
Conceived, designed, and produced by Mazarine New York, this immersive installation was designed to command the streets of NYC, with larger-than-life sculptures of iconic Valentino Beauty products. The activation celebrated bold self-expression through interactive experiences, transforming the urban landscape into a vibrant tribute to beauty and artistry.
In celebration of the Spike Lipstick launch, Valentino Beauty hosted an exclusive masterclass in NYC featuring new beauty ambassador Charli XCX and renowned makeup artist Yadim Carranza. Guests experienced the bold artistry of Valentino Beauty firsthand, learning expert tips and techniques for the new Spike lipstick in an unforgettable session.
