Mumm - Grand Cordon Stellar

International press launch to reveal the new revolutionary bottle, Grand Cordon Stellar, in Reims.

This project won “Gold” at the Grand Prix Stratégies du Luxe in 2018 for Mumm Grand Cordon Stellar. The event generated more than 1,000 press clippings worldwide and reached an audience of nearly 920 million people.

We invited 40 journalists to participate in a unique and memorable 48-hour experience. We kicked-off the event with an immersive video experience, launching our guests into space, where we unveiled the new bottle, created by designer Octave de Gaulle. Our guests then took part in an exceptional tasting experience on a chartered parabolic flight with House ambassador and Chief Entertainment Officer, Usain Bolt. They were treated to a delicious lunch, prepared by Chef Atsushi Tanaka, under a geodesic dome looking out at the open sky.

With 25 talents, Mazarine Events creates and produces tailor-made brand experiences.

Alongside our creative and artistic community, we imagine memorable experiences that incorporate, from the early stages of creation until after the event, producing content and creating an echo among media and socially. 

Lancôme - Idôle Fragrance

Idôle launch at the Palais d'Iéna in Paris by La Mode en Images.

With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.

Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.

Xavier Veilhan & Stephen Thompson - Compulsory Figures

ARTER | VIVANTO is co-producing Compulsory Figures with Lebeau & Associés and Atelier Xavier Veilhan. 

On the ice, the dancer and skater Stephen Thompson revives this former Olympic discipline. Like an archaeologist of movement, he breathes new life into the very technical, precise “imposed figures” that consisted of repeatedly scratching the same circular form into the ice. 

Over the course of the performance, these tableaux come to life to orchestrate a complete experience at the heart of movement.

ARTER produces exhibitions and major artistic events for cultural institutions, local authorities and major luxury brands.

ARTER is a European agency with an international reach, promoting responsible, resilient culture with impact. A pioneer in the art production, the agency has been helping artists and players in the arts and culture sector to realize their projects for the past 20 years. 

Reiffers Art Initiatives - Mentorship Exhibition 2024

The fourth exhibition of the Reiffers Art Initiatives mentorship program at Art Basel Paris.

Ugo Rondinone is the mentor of artist Tarek Lakhrissi for the fourth edition of the 2024 Reiffers Art Initiatives mentorship program. The exhibition will be presented at the Reiffers Art Center on the occasion of Art Basel Paris. 

A leading figure in contemporary art, Ugo Rondinone takes on the role of Reiffers Art Initiatives mentor in 2024. Celebrated by the world’s leading museums (MoMA PS1, Centre Pompidou, Whitechapel Gallery, Château de Versailles, etc.), Ugo Rondinone is a renowned multidisciplinary artist, poet, collector and curator.

A visual artist and poet, Tarek Lakhrissi develops his practice around different media such as writing, performance, video and sculpture.

Words and language are the source of his work. Exploring poetry, popular culture and affects, Tarek Lakhrissi’s work redefines an emancipating imagination and anticipates an equally emancipating future.

Reiffers Art Initiatives is a foundation created to support young contemporary creation and cultural diversity. 

Reiffers Art Initiatives’ mission is to support France’s new art scene and give it international visibility. It finances and gives exposure to thirty emerging artists every year, who will influence tomorrow’s contemporary art scene.