Nuit Blanche 2024
ARTER is executive producer of the 22nd edition of Nuit Blanche in Paris.
In 2024, the 22nd edition of Nuit Blanche took place in Paris.
All night long, the streets vibrated to the rhythms of music, dance, theater and sport, with performances based on Olympic disciplines such as breakdance, skateboarding and fencing. Over 200 artistic proposals were presented throughout this unforgettable night.
ARTER produces exhibitions and major artistic events for cultural institutions, local authorities and major luxury brands.
ARTER is a European agency with an international reach, promoting responsible, resilient culture with impact. A pioneer in the art production, the agency has been helping artists and players in the arts and culture sector to realize their projects for the past 20 years.
Xavier Veilhan & Stephen Thompson - Compulsory Figures
ARTER | VIVANTO is co-producing Compulsory Figures with Lebeau & Associés and Atelier Xavier Veilhan.
On the ice, the dancer and skater Stephen Thompson revives this former Olympic discipline. Like an archaeologist of movement, he breathes new life into the very technical, precise “imposed figures” that consisted of repeatedly scratching the same circular form into the ice.
Over the course of the performance, these tableaux come to life to orchestrate a complete experience at the heart of movement.
AUDEMARS PIGUET -
Code 11.59 New York
Mazarine NYC teams organized the Audemars Piguet Code 11.59 collection launch party in New York.
In a minimalist space tucked away in Brooklyn, guests discovered
an architectural scenography of neon lights and large-scale projections.
The evening began with a performance by dancers, at the end unveiling the brand’s newest watches. Two weeks later, guests in Los Angeles were treated to the same experience.
Ferragamo - Curiously Delicious Holiday
Mazarine Digital reinvents the traditional Christmas campaign for the House of Ferragamo: a 360° campaign where the unexpected meets tradition, sprinkled with a generous dose of gourmandise.
The starting point: the enchanting world of The Nutcracker. The twist imagined by the agency? Bringing the iconic puppet to life and placing it at the helm of a wrapping service as unique as it is unexpected, somewhere between a cabinet of curiosities and a buffet overflowing with delectable treats.
Beyond the concept, this campaign pays tribute to the creativity of Salvatore Ferragamo, the house's founder, renowned for crafting shoes from candy wrappers without ever compromising on functionality or relevance. The seasonal selection of leather goods and accessories is showcased through content tailored to diverse communication platforms: delightfully addictive pieces for social platforms like TikTok and Instagram, impactful DOOH videos, and reimagined "unwrapping" classics that highlight the art of whimsical "wrapping." This storytelling is particularly suited for in-store communication.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.