Opéra de Paris - Paris Opéra Play
The Opéra national de Paris reveals its new streaming platform, Paris Opera Play, designed and produced by Mazarine Digital.
In collaboration with Mazarine Digital, the Opéra national de Paris provides a unique experience in the cultural industry: POP (meaning Paris Opera Play).
This new streaming platform provides an immersive discovery of an eclectic catalog enhanced each month, access to live and replay productions as well as subscription offers. Targeting all audiences in France and abroad, the platform's content can be enjoyed on all types of screens.
Right from the design stage, the overall experience has been designed with the objective of making the platform upgradeable and accessible to as many people as possible.
Mazarine Digital redesigned the interface by proposing a new visual and sound identity centered around a predominantly dark universe for a more comfortable experience. A static and dynamic logo was designed to transmute the architectural silhouette of the Paris Opera into abstraction.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.
Opéra National de Paris
operadeparis.com, an avant-garde digital showcase for the cultural sector by Mazarine Digital.
We worked with the Opéra National de Paris to innovate and modernize.
We redesigned and developed Opéra National de Paris’ digital platform in order to create a multi-device experience with a streamlined user experience. Since the platform launched, we continue to maintain and update the site.
Following our initial mission, our teams at Mazarine Paris and Mazarine Asia Pacific joined forces to imagine and develop a new strategy, specific to the Chinese market, with the goal of making Opéra National de Paris known around the world.
Three weeks before the ballet was scheduled to make tour stops at the Singapore and Shanghai Opera houses, we launched a digital campaign on Wechat and Weibo, pitching Palais Garnier as one of the top five tourist destinations for the Chinese public.
Pomellato - Pom Pom Dots
Mazarine New York partnered with Pomellato to unveil the Pom Pom Dots collection, celebrating the playful sophistication of Milanese chic.
In a city where elegance meets spontaneity, the campaign introduces the Pom Pom Dot pendant with its two captivating faces — each flip revealing a new expression of joy and style.
Effortlessly transitioning from day to night, the Pom Pom Dot becomes a new emblem of Milanese grace, honoring the multifaceted beauty of every woman.
