Oscar de la Renta - New York

Mazarine New York partnered with Oscar de la Renta to unveil New York, a fragrance that captures the spirit of the city that never sleeps.

The campaign follows Candice Swanepoel as she arrives in NYC, blending the vibrant energy of the iconic metropolis with the timeless elegance of Oscar de la Renta. 

With notes of strawberry, rose, and sandalwood, the scent encapsulates the essence of the city, while the flacon’s vertical fluting pays homage to NYC’s Art Deco architecture. The fragrance’s soft pink hue reflects the ephemeral femininity of the Oscar Woman, merging vibrant urban energy with refined sophistication.

Located in Manhattan, the New York-based team continues to push global luxury brands to new heights by creating effective brand campaign narratives, turn-key strategic actions, engaging, influential and culturally relevant events and brand activations.

Shu Uemura

Mazarine Asia Pacific supports the brand from the creative conception to production of the social content.

A campaign composed of films and visuals, embodied by the brand ambassadors Wang Yibo and Kiki, shot for the first time in China.

Based in Shanghai since 10 years, our teams work together with brands to grow and amplify their influence in China and the Asia-Pacific region.

Brands benefit from targeted campaigns and social strategies, content creation, as well as innovative digital and “smart retail” experiences.

Louis Vuitton x Murakami - Pop-Up - Shanghai

Louis Vuitton unveils a series of exclusive pop-ups in Shanghai in collaboration with Japanese artist Takashi Murakami, produced by La Mode en Images.

With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.

Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.