Paco Rabanne - One Million
Mazarine Stories partners with Paco Rabanne in the iconic advertising saga of its fragrance One Million.
An iconic territory: fulfilling all your fantasies with the snap of a finger.
To showcase the iconic gold bar-shaped bottle, Mazarine Stories designed and executed film campaigns, print, digital content, and activations for One Million, Lady Million, One Million Intense, and Eau My Gold, crafting a unique experience that redefines the world of these iconic fragrances.
Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.
From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.