Parfums de Marly - Palatine
Parfums de Marly partners with Mazarine Image to magnify violet through a bold campaign.
The new Parfums de Marly campaign, directed by Mazarine Image, unveils Palatine, a new fragrance inspired by Princess Élisabeth-Charlotte of Bavaria: a touch of impertinence for a modern, bold, and pop-spirited young woman.
Inspired by this vibrant 18th-century figure, the campaign creates a bridge between history and modernity, expressing the duality of this fragrance through an elegant bottle and a composition that enhances the violet petal. Staying true to the house’s codes while infusing a touch of creativity, it reinterprets classic values with a bold and timeless olfactory signature.
At brands’ side are 50 talented consulting, creative and production advisors, who shape, magnify and provide meaning through image.
Passionate about brands’ boundaries, their heritage and their expertise, Mazarine Image works with Maisons in building lasting brand platforms, defining singular graphic territories, and creating print and digital content as if they were objets d’art.