The Peninsula Paris - Grand Opening

Mazarine Events designed and produced the opening evening of the Peninsula in Paris. 

We invited guests to join us on a unique journey through the ages to discover this historical place. 

Guests were wowed by aerial acrobatics, fine dining and exceptional musical performances. Gershwin tunes interpreted by the famous Colonne Orchestra, electro hits by Something À la Mode and R'n'B standards revisited by the divine Inna Modja set the mood.

With 25 talents, Mazarine Events creates and produces tailor-made brand experiences.

Alongside our creative and artistic community, we imagine memorable experiences that incorporate, from the early stages of creation until after the event, producing content and creating an echo among media and socially. 

Adidas - Santa Fe

Mazarine New York partnered with Adidas to bring a unique sports sanctuary to life in the heart of the New Mexican desert.

In collaboration with PlayLab Studio, Mazarine New York helped transform an active gypsum mine in Santa Fe, New Mexico, into a one-of-a-kind-200-meter running track. 

Designed to integrated seamlessly with the landscape, the track allowed guests to run along its outer edge, taking in breathtaking views of surrounding terrain. After the run, the experience shifted to the heart of the space - a central fire pit and gathering area, fostering connection and reflection in a striking natural setting. 

Located in Manhattan, the New York-based team continues to push global luxury brands to new heights by creating effective brand campaign narratives, turn-key strategic actions, engaging, influential and culturally relevant events and brand activations.

Cartier - High Jewelry Dinner

The iconic red of the House took over the Palais d'Iéna for a dinner, a show, a concert and finally a party to celebrate Cartier Fine Jewellery, all orchestrated by La Mode En Images.

With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.

Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.

Ferragamo - I See Hug Everywhere

Blurring the lines between reality and AI-generated artistry, Mazarine Digital redefines love storytelling for Ferragamo.

For this campaign, innovation isn’t just a tool—it’s a signature. Our full expertise in AI is brought to life through a masterful blend of human craftsmanship and AI’s power. 

True to its name, the Hug bag’s defining feature is its elegant construction, where two straps gently embrace the front panel, reminiscent of a heartfelt hug. This inspired our creative campaign called ‘’I See Hug Everywhere’’, where traditional photography merges seamlessly with cutting-edge AI, crafting a world where the boundaries of perception dissolve. 

Our 120 experts imagine immersive omni-channel digital experiences.

From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.