Pernod Ricard - Speyside Spirit
A phygital experience for the opening of the first connected store of the Pernod-Ricard group by Mazarine Asia Pacific.
"Speyside Spirit" is an innovative retail concept launched for the first time in 2019
in Xiamen, China.
This innovative concept fuels the customer experience online to offline. A new way to discover the whiskey world from the Speyside region through an immersive digital tasting room, the store is operated with the WeChat application, accessible to clients by Face ID or QR code recognition for instore experience and personalizations.
Cartier - "Through You Experience"
Cartier reveals an augmented reality experience, "Cartier Through You", designed and produced by Mazarine Asia Pacific.
Mazarine Asia Pacific creates the "Cartier Through You" digital experience for the Cartier boutique in Sanya.
A digital game that uses augmented reality technology and offers an experience inspired by the meaning of Cartier numbers, allowing customers to understand the history and culture of the brand.
Rick Owens - ss25
Rick Owens Spring-Summer 2025 show at the Palais de Tokyo in Paris, produced by La Mode en Images.
With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.
Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.