Pernod Ricard - Speyside Spirit

Wines & spiritsDigital Brand Experiences & Activations

A phygital experience for the opening of the first connected store of the Pernod-Ricard group by Mazarine Asia Pacific.

"Speyside Spirit" is an innovative retail concept launched for the first time in 2019
in Xiamen, China.

 

This innovative concept fuels the customer experience online to offline. A new way to discover the whiskey world from the Speyside region through an immersive digital tasting room, the store is operated with the WeChat application, accessible to clients by Face ID or QR code recognition for instore experience and personalizations.

Based in Shanghai since 10 years, our teams work together with brands to grow and amplify their influence in China and the Asia-Pacific region.

Mazarine Asia Pacific

Brands benefit from targeted campaigns and social strategies, content creation, as well as innovative digital and “smart retail” experiences.