Pernod Ricard - Speyside Spirit
A phygital experience for the opening of the first connected store of the Pernod-Ricard group by Mazarine Asia Pacific.
"Speyside Spirit" is an innovative retail concept launched for the first time in 2019
in Xiamen, China.
This innovative concept fuels the customer experience online to offline. A new way to discover the whiskey world from the Speyside region through an immersive digital tasting room, the store is operated with the WeChat application, accessible to clients by Face ID or QR code recognition for instore experience and personalizations.
Mazarine - Expérience NFT
For the New Year, Mazarine Digital encourages its community to support a cause. Through an NFT experience, the community has contributed to children's education, the community or the planet to start 2023.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.
Numéro art 15
Numéro Art, the leading magazine for international contemporary art, features the most influential personalities, events and places in the contemporary creative scene.
For its 15th edition, Numéro art features a striking duo on the cover, with international star Ugo Rondinone on one side, and Tarek Lakhrissi, an emerging art figure in France, on the other.
Respectively mentor and young talent in the Reiffers Art Initiatives mentoring program, they present their joint exhibition in Paris until December. An immersive journey through color....
Numéro art also celebrates the new artistic season with an exceptional cover by legendary photographers Luigi & Iango, who pay tribute to Surrealism on the occasion of the exhibition devoted to it at the Centre Pompidou.
Also in this issue, the season's major events, including the Art Basel Paris fair and our portrait of 8 Parisian gallerists, leading figures in the young art scene. But also unmissable exhibitions such as Arte povera at the Bourse de Commerce, Pop Forever at the Fondation Louis Vuitton, Rirkrit Tiravanija at LUMA Arles and Martine Syms at Lafayette Anticipations. Not forgetting Paris Photo and our focus on 5 women photographers.
