Printemps
“Tout commence au Printemps,” the department store’s new brand platform launched with a 360° brand campaign by Mazarine Stories and Mazarine Image.
The new brand signature “Tout commence au Printemps” celebrates the department store’s eternal renewal over the past 150 years.
An ode to firsts. Printemps positions itself as the destination where experiences, refreshed each season, continue to surprise us.
This latest chapter is an opportunity for Printemps to showcase its desire to sublimate beauty while promoting more responsible consumption.
This platform of expression is accompanied by a new global visual identity composed of a new logo, a brand color, but also a proprietary tone of voice applied across all communications.
Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.
From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.