Rabanne Makeup
Creation of the global identity and product design for the Rabanne make-up collection by Mazarine Pascalie Design.
Rabanne entrusted Mazarine Pascalie Design with the creation of its identity and the design of its products for its inaugural make-up collection.
Youthful, playful, mixed, unconventional, the range takes up the House's metal codes, and stands up for its spirit of freedom and creativity.
A team of 30 experts, with a singular creative approach, collaborates with brands to evolve their visual identity and create innovative designs for their products and packaging. Thanks to our expertise in design volume, materials and industrial constraints, we explore the latest innovations while following ecodesign principles.
Beforehand, the agency also contributes to strategic thinking and defining the brand platform as well as product naming. Whether in the ultra luxury, premium or mass market, our knowledge of each and their trends means we can help all brands, be they leading or niche.
Shu Uemura
Mazarine Pascalie Design created the makeup collection’s monogram and designed the product collection.
Expressing the Shu Uemura spirit: the luxury of purity, modern and artistic. Inspired by the traditional Japanese seal 印鑑, which represents the founder's first name in kanji, meaning "excellence".
Alongside Shu Uemura, we designed make-up products with pureness, very geometric shapes, playing on intense matte or glossy blacks. We also created the monogram 秀 "shu" to become the brand's emblem.
Alexander McQueen - ss25
Alexander McQueen Spring-Summer 2025 show by Seán McGirr at the École nationale supérieure des Beaux-Arts in Paris, produced by La Mode en Images.
With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.
Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.