Roger Vivier - Maison Vivier
Presentation of the new Roger Vivier Spring-Summer 2023 collection at the Maison Vivier by Mazarine Events.
Alongside our creative and artistic community, we imagine memorable experiences that incorporate, from the early stages of creation until after the event, producing content and creating an echo among media and socially.
Rabanne & H&M - Launch Party
Rabanne & H&M Launch Party in Paris by La Mode en Images.
With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.
Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.
AUDEMARS PIGUET -
Code 11.59 New York
Mazarine NYC teams organized the Audemars Piguet Code 11.59 collection launch party in New York.
In a minimalist space tucked away in Brooklyn, guests discovered
an architectural scenography of neon lights and large-scale projections.
The evening began with a performance by dancers, at the end unveiling the brand’s newest watches. Two weeks later, guests in Los Angeles were treated to the same experience.
Ferragamo - Curiously Delicious Holiday
Mazarine Digital reinvents the traditional Christmas campaign for the House of Ferragamo: a 360° campaign where the unexpected meets tradition, sprinkled with a generous dose of gourmandise.
The starting point: the enchanting world of The Nutcracker. The twist imagined by the agency? Bringing the iconic puppet to life and placing it at the helm of a wrapping service as unique as it is unexpected, somewhere between a cabinet of curiosities and a buffet overflowing with delectable treats.
Beyond the concept, this campaign pays tribute to the creativity of Salvatore Ferragamo, the house's founder, renowned for crafting shoes from candy wrappers without ever compromising on functionality or relevance. The seasonal selection of leather goods and accessories is showcased through content tailored to diverse communication platforms: delightfully addictive pieces for social platforms like TikTok and Instagram, impactful DOOH videos, and reimagined "unwrapping" classics that highlight the art of whimsical "wrapping." This storytelling is particularly suited for in-store communication.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.