Sephora
Sephora partners with Mazarine Stories as its strategic and creative partner to support its social media strategy and activations.
A collaboration that began with defining a cohesive editorial strategy and artistic direction for all of Sephora's social media platforms across Europe and the Middle East.
This strong new guiding vision aims to create exclusive and engaging content while uniting 16 markets under a shared approach through collaborative formats—a methodology that has been met with enthusiasm and strong market engagement.
Mazarine Stories also supports Sephora during its key annual moments.
From concept to execution and content production, the agency develops social-first campaigns and activations that celebrate all Sephora communities.
Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.
From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.