Sephora Collection - Catch beauty all around
Mazarine has been working with Sephora Collection for over a year on the design, creation and co-production of some of its make-up and skincare product campaigns.
After having worked on the strategy and creation of a new campaign for the brand, featuring in a 30' film and visuals the new claim "Catch Beauty all around" and the brand's four flagship products, Mazarine pursued its collaboration throughout 2023 and created 5 new campaigns with Sephora Collection.
In addition to the campaigns, Mazarine had the opportunity to work on 360° activation ideas around some of the campaigns to increase the visibility of the launches. Experience concepts were activated across Sephora Collection's Street, Event, Retail, Educational, Social and Innovation ecosystems.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.
Diesel - Sound Of The Brave
A 360° advertising campaign for Diesel’s men’s fragrance Sound Of The Brave by Mazarine Stories.
Freedom of expression is a Diesel brand hallmark. We revisited what it means to be brave in the 360° Sound of the Brave campaign.
Music icon and godfather of British grime, Skepta is the new face of Sound of the Brave. “Courage is no longer a choice in a world where you have to assert yourself,” says Skepta as he invites us to follow his creative process in the hero film directed by Crowns & Owls. A powerful message that encourages the Diesel community to speak out and stand up for what they believe.
For the launch, we reintroduced the legendary red and white Diesel for Successful Living logo to the fragrance franchise. This is one of the key elements of the brand’s new image under the creative direction of designer Glenn Martens.
We developed a 360° campaign centered around this brand positioning. With its comprehensive ecosystem — comprised of key visuals, a hero film, social content, influencer outreach and a radio spot — the Sound of the Brave resonates internationally.
Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.
From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.
Louis Vuitton x Murakami - Pop-Up - Shanghai
Louis Vuitton unveils a series of exclusive pop-ups in Shanghai in collaboration with Japanese artist Takashi Murakami, produced by La Mode en Images.
With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.
Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.