Shiseido - Ultimune
Shiseido Japan calls on Mazarine Digital to create and orchestrate a 360° campaign for the relaunch of its Ultimune anti-aging serum.
‘Freedom from age’ is a powerful call to break free from the constraints of cellular aging and fully embrace the present moment.
With this thorough 360° campaign, created for all markets worldwide and adapted for the Asian market, Shiseido reaffirms their innovative and timeless brand positioning. Echoing the brand’s strategy, which leveraged AI to redesign the serum’s bottle, Mazarine Digital turned to this technology to craft a striking Product Key Visual featuring a camellia, powered by the brand’s scientific breakthroughs.
The international campaign created by the agency is strengthened in Asia through local ambassadors.
The House's Japanese ambassador, Masami Nagasawa embodies the main content of a campaign dedicated to the Asian market. The campaign is also complemented by a series of digital lifestyle content featuring local KOL to amplify its resonance in India, Thailand, South Korea, and Taiwan.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.