Shu Uemura

Mazarine Asia Pacific supports the brand from the creative conception to production of the social content.

A campaign composed of films and visuals, embodied by the brand ambassadors Wang Yibo and Kiki, shot for the first time in China.

Based in Shanghai since 10 years, our teams work together with brands to grow and amplify their influence in China and the Asia-Pacific region.

Brands benefit from targeted campaigns and social strategies, content creation, as well as innovative digital and “smart retail” experiences.

Cartier - Nature Sauvage

Mazarine Image unveils Cartier's new High Jewelry collection through a new campaign: Nature Sauvage. 

Mazarine Image signs Nature Sauvage, the latest Cartier's High Jewelry campaign, embodied by actress Deepika Padukone.

A theatre of apparitions where precious animals parade, this new High Jewelry collection is a hymn to the wilderness, a new perspective of the Cartier Fauna. Through new and unexpected encounters, the campaign transports the viewer into a world where nature and luxury converge, echoing the human fascination for the wild and unexplored.  

At brands’ side are 50 talented consulting, creative and production advisors, who shape, magnify and provide meaning through image.

Passionate about brands’ boundaries, their heritage and their expertise, Mazarine Image works with Maisons in building lasting brand platforms, defining singular graphic territories, and creating print and digital content as if they were objets d’art.

Reiffers Art Initiatives - Mentorship Exhibition 2024

The fourth exhibition of the Reiffers Art Initiatives mentorship program at Art Basel Paris.

Ugo Rondinone is the mentor of artist Tarek Lakhrissi for the fourth edition of the 2024 Reiffers Art Initiatives mentorship program. The exhibition will be presented at the Reiffers Art Center on the occasion of Art Basel Paris. 

A leading figure in contemporary art, Ugo Rondinone takes on the role of Reiffers Art Initiatives mentor in 2024. Celebrated by the world’s leading museums (MoMA PS1, Centre Pompidou, Whitechapel Gallery, Château de Versailles, etc.), Ugo Rondinone is a renowned multidisciplinary artist, poet, collector and curator.

A visual artist and poet, Tarek Lakhrissi develops his practice around different media such as writing, performance, video and sculpture.

Words and language are the source of his work. Exploring poetry, popular culture and affects, Tarek Lakhrissi’s work redefines an emancipating imagination and anticipates an equally emancipating future.

Reiffers Art Initiatives is a foundation created to support young contemporary creation and cultural diversity. 

Reiffers Art Initiatives’ mission is to support France’s new art scene and give it international visibility. It finances and gives exposure to thirty emerging artists every year, who will influence tomorrow’s contemporary art scene.