Shu Uemura
Mazarine Pascalie Design created the makeup collection’s monogram and designed the product collection.
Expressing the Shu Uemura spirit: the luxury of purity, modern and artistic. Inspired by the traditional Japanese seal 印鑑, which represents the founder's first name in kanji, meaning "excellence".
Alongside Shu Uemura, we designed make-up products with pureness, very geometric shapes, playing on intense matte or glossy blacks. We also created the monogram 秀 "shu" to become the brand's emblem.
A team of 30 experts, with a singular creative approach, collaborates with brands to evolve their visual identity and create innovative designs for their products and packaging. Thanks to our expertise in design volume, materials and industrial constraints, we explore the latest innovations while following ecodesign principles.
Beforehand, the agency also contributes to strategic thinking and defining the brand platform as well as product naming. Whether in the ultra luxury, premium or mass market, our knowledge of each and their trends means we can help all brands, be they leading or niche.
Lancôme x Louvre
Creation of the global identity and make-up product design for Lancôme x Louvre by Mazarine Pascalie Design.
Mazarine Pascalie Design celebrates the encounter between two French institutions - the Louvre and Lancôme - by creating the global identity and product design for an exclusive make-up collection.
A worldwide event, combining art and beauty, inspired by masterpieces of sculpture: the Venus de Milo, the Victory of Samothrace, Corine, Diane de Gabies, the Nymph with the Scorpion, Echo, Hygie, and finally, Hermaphrodite.
Casablanca - ss25
Casablanca Spring-Summer 2025 show by Charaf Tajer in Paris, produced by La Mode en Images.
With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.
Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.