St John
The American luxury brand reinvents itself and launches a signature campaign with Mazarine Stories.
The launch of a capsule collection designed by creative director Zoe Turner and the redesign of the logo were the first steps in the brand's new chapter.
The campaign by photographers Bibi Cornejo Borthwick and Julia Champeau is based on a hero movie, fashion catalogs, lifestyle and still life content that redefine the modern St. John woman.
With 3 offices involved - Paris, New York and Shanghai - Mazarine has created a worldwide ecosystem to reach the global audience of a luxury brand while enabling the California-based fashion house to establish a new era.
The exclusive collection was also presented in China, via a mini Wechat program that we developed specifically for the first Chinese store. Press events were also orchestrated in New York and Beijing to complete the launch.
Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.
From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.
Printemps
“Tout commence au Printemps,” the department store’s new brand platform launched with a 360° brand campaign by Mazarine Stories and Mazarine Image.
The new brand signature “Tout commence au Printemps” celebrates the department store’s eternal renewal over the past 150 years.
An ode to firsts. Printemps positions itself as the destination where experiences, refreshed each season, continue to surprise us.
This latest chapter is an opportunity for Printemps to showcase its desire to sublimate beauty while promoting more responsible consumption.
This platform of expression is accompanied by a new global visual identity composed of a new logo, a brand color, but also a proprietary tone of voice applied across all communications.
Adidas - Santa Fe
Mazarine New York partnered with Adidas to bring a unique sports sanctuary to life in the heart of the New Mexican desert.
In collaboration with PlayLab Studio, Mazarine New York helped transform an active gypsum mine in Santa Fe, New Mexico, into a one-of-a-kind-200-meter running track.
Designed to integrated seamlessly with the landscape, the track allowed guests to run along its outer edge, taking in breathtaking views of surrounding terrain. After the run, the experience shifted to the heart of the space - a central fire pit and gathering area, fostering connection and reflection in a striking natural setting.
