St John

The American luxury brand reinvents itself and launches a signature campaign with Mazarine Stories.

The launch of a capsule collection designed by creative director Zoe Turner and the redesign of the logo were the first steps in the brand's new chapter.

The campaign by photographers Bibi Cornejo Borthwick and Julia Champeau is based on a hero movie, fashion catalogs, lifestyle and still life content that redefine the modern St. John woman.

With 3 offices involved - Paris, New York and Shanghai - Mazarine has created a worldwide ecosystem to reach the global audience of a luxury brand while enabling the California-based fashion house to establish a new era.

The exclusive collection was also presented in China, via a mini Wechat program that we developed specifically for the first Chinese store. Press events were also orchestrated in New York and Beijing to complete the launch.

Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.

From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.

Givenchy - Enfant Terrible 

Creation of a series of content in honor of Hubert de Givenchy by Mazarine Stories.

“L'enfant terrible de la Haute Couture”, a tribute to Hubert de Givenchy’s vision.

 

"L'enfant terrible" is a series of episodes, filled with elegant symbols of a bygone era, that tell the story of the House and its famous designer. The tribute was produced entirely from archive images.

Loewe - fw24 women

Fall-Winter 2024 Ready-to-Wear Fashion Show at the Château de Vincennes in Paris by La Mode en Images. 

With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.

Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.