VACHERON CONSTANTIN -
Les Cabinotiers
Worldwide launch of Les Cabinotiers “La Musique du Temps” collection at Singapore’s iconic Esplanade Opera House by Mazarine Events.
Vacheron Constantin continues the tradition of presenting its unique pieces and custom-made watches while treating customers to amazing experiences. This time around, we designed and organized a series of events over three days.
Guests were pampered with concierge services and attended various activities centered around Singapore’s music and cultural scene. They also had exclusive access to the collection showroom. The experience came to a close with a gala event featuring a unique performance by virtuoso Rami Khalife, as well as an interactive light ballet.150 VIC were invited to discover the new Haute Horlogerie collection at the heart of the opera while a starry dinner was set to music. The launch garnered significant media coverage, with 50 international media outlets featuring these extraordinary pieces.
Alongside our creative and artistic community, we imagine memorable experiences that incorporate, from the early stages of creation until after the event, producing content and creating an echo among media and socially.
VACHERON CONSTANTIN
Mazarine Events Paris organises the international launch of the new Vacheron Constantin “Overseas” collection.
First in New York, then Tokyo, the agency created two exceptional events inspired by the same spirit of travel and discovery that drives the world’s oldest luxury manufacture of prestige watches.
In New York, Mazarine welcomed 300 guests to the High Line, in the heart of the Meatpacking District, hired exclusively for the occasion. To coincide with the event, the agency inaugurated the travelling “Overseas Tour” exhibition, a collaboration between Vacheron Constantin, and the great American photographer Steve McCurry from the Magnum Agency.
Then more than 200 VIP and media personalities from Japan, Asia-Pacific and Europe were invited to the Terrada Souko, on the island of Tennozu in the Bay of Tokyo.
Mazarine teamed up with internationally renowned Michelin-starred chef Yamada and the Japanese band Metafive to offer guests an exceptional culinary and musical experience.
AZZEDINE ALAIA
Exhibition "Alaïa and Balenciaga, sculptures of the shape" in Paris, 2020.
With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.
Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.
BOUCHERON
Mazarine Asia Pacific launched the year-end campaign for Boucheron, handling content creation and social communication.
In 2019, Mazarine created a series of visuals for Boucheron to capture the mood of the year-end celebration with celebrity Zhou Dongyu and his iconic Four product with a touch of playfulness, confidence and effortless style.
The production package includes a key visual, a video and four behind-the-scenes photos, which are fully used on digital channels in mainland China.
