Vacheron Constantin - Les Cabinotiers
Worldwide launch of Les Cabinotiers “La Musique du Temps” collection at Singapore’s iconic Esplanade Opera House by Mazarine Events.
Vacheron Constantin continues the tradition of presenting its unique pieces and custom-made watches while treating customers to amazing experiences. This time around, we designed and organized a series of events over three days.
Guests were pampered with concierge services and attended various activities centered around Singapore’s music and cultural scene. They also had exclusive access to the collection showroom. The experience came to a close with a gala event featuring a unique performance by virtuoso Rami Khalife, as well as an interactive light ballet.150 VIC were invited to discover the new Haute Horlogerie collection at the heart of the opera while a starry dinner was set to music. The launch garnered significant media coverage, with 50 international media outlets featuring these extraordinary pieces.
Alongside our creative and artistic community, we imagine memorable experiences that incorporate, from the early stages of creation until after the event, producing content and creating an echo among media and socially.
Chaumet - "Le Jardin Chaumet"
Chaumet Gala dinner and "Le Jardin de Chaumet" presentation.
With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.
Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.
Adidas - Santa Fe
Mazarine New York partnered with Adidas to bring a unique sports sanctuary to life in the heart of the New Mexican desert.
In collaboration with PlayLab Studio, Mazarine New York helped transform an active gypsum mine in Santa Fe, New Mexico, into a one-of-a-kind-200-meter running track.
Designed to integrated seamlessly with the landscape, the track allowed guests to run along its outer edge, taking in breathtaking views of surrounding terrain. After the run, the experience shifted to the heart of the space - a central fire pit and gathering area, fostering connection and reflection in a striking natural setting.
Valentino Beauty - Spike Square
For the launch of the new Spike Lipstick, Mazarine New York partnered with Valentino Beauty to transform Flatiron Plaza into Spike Square.
Conceived, designed, and produced by Mazarine New York, this immersive installation was designed to command the streets of NYC, with larger-than-life sculptures of iconic Valentino Beauty products. The activation celebrated bold self-expression through interactive experiences, transforming the urban landscape into a vibrant tribute to beauty and artistry.
In celebration of the Spike Lipstick launch, Valentino Beauty hosted an exclusive masterclass in NYC featuring new beauty ambassador Charli XCX and renowned makeup artist Yadim Carranza. Guests experienced the bold artistry of Valentino Beauty firsthand, learning expert tips and techniques for the new Spike lipstick in an unforgettable session.
