VAN CLEEF & ARPELS - ALHAMBRA
Mazarine Stories worked with Van Cleef & Arpels to design and produce campaigns for its Alhambra Spring & Winter collection.
The famed jeweler challenged artists Bocus & Geoffrey to create a new Alhambra campaign that would immerse its audience in a surreal universe while also remaining true to the house's codes.
We stepped in to create a film, two key visuals and a social media campaign, which celebrated the House of Van Cleef & Arpels’ emblem and enriched the communication strategy.
Alhambra, celebrating luck since 1968.
Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.
From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.
Van Cleef & Arpels - Perlée
Creation of the digital campaign of the Perlée collection by Mazarine Stories.
The campaign presents the Pearl rings in a new light, with displays of hypnotic balance.
For the first time, Van Cleef & Arpels invites young artistic talents to reinterpret its territory. Together with Arthur Hoffner, we have imagined and produced a unique universe for the new collection campaign.
NUMÉRO HOMME 45
Numéro Man 45 of Spring-Summer 2023
In this 45th edition of Numéro Homme, Thomas Pesquet, the famous French astronaut who spent more than 400 days in space; the spectacular success of contemporary artist Amoako Boafo, photographed in his hometown of Accra; the charismatic actor François Civil, currently starring in the blockbuster The Three Musketeers: D'Artagnan.
Also featured: a meeting with photographer and filmmaker Yann Arthus-Bertrand, committed to the protection of the environment; the township of Khayelitsha through the lens of Alessandro Iovino; the rising star of French cinema Shaïn Boumedine; and the fashion series of Kenny Germé, Jackie Nickerson, Tina Tyrell, Pieter Hugo, Sofia and Mauro and Serge Leblon