Van Cleef & Arpels - Perlée
Creation of the digital campaign of the Perlée collection by Mazarine Digital.
The campaign presents the Pearl rings in a new light, with displays of hypnotic balance.
For the first time, Van Cleef & Arpels invites young artistic talents to reinterpret its territory. Together with Arthur Hoffner, we have imagined and produced a unique universe for the new collection campaign.
Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.
From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.
Cartier - Chinese Valentine's Day
Cartier reveals its new campaign for Chinese Valentine's Day 2021 designed and produced by Mazarine Asia Pacific.
The visuals were produced as part of the Chinese Valentine's Day concept in an elegant and upscale tone.
The campaign is embodied by brand ambassadors such as entrepreneur Laurinda He, actress Zhang Xiaofei and actors Shawn Dou & Li Xian, who showcase the romantic sentiment of Valentine's Day through iconic Cartier gift sets.
Casablanca - ss25
Casablanca Spring-Summer 2025 show by Charaf Tajer in Paris, produced by La Mode en Images.
With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.
Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.