Van Cleef & Arpels - VR
Mazarine Digital has designed an immersive augmented reality experience for the jewelry House.
An immersive augmented reality app that accompanies the 360° campaign of the 50 years of the Alhambra collection.
Van Cleef & Arpels met with influencers and its VICs in a garden in Marrakech to explore the three worlds imagined in augmented reality for the occasion – “The cat in the tree”, “The fish in the pond” and “The clover field”.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.