OFF-WHITE BEAUTY
Off-White’s first foray into cosmetics, “Paperwork,” invites you to let your imagination run free by Mazarine Stories.
We took a creative and singular approach, inline with Off White's artistic direction, to designing the brand's e-retail and retail content. The project scope included creating and producing make-up looks, still lifes and textures, used on the e-commerce site and in boutique windows.
The raw and authentic aesthetics of this new collection echo the brand’s vision
Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.
From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.
SHU UEMURA
Shu Uemura entrusts Mazarine Asia Pacific to create digital and social content.
Mazarine Asia Pacific supports Shu Uemura in the production of digital and social content for the brand's platforms.
A campaign that is composed of brand films and visuals, embodied by the brand ambassadors Wang Yibo and Kiki, shot for the first time in China.
NATURAL DIAMOND COUNCIL
The Natural Diamond Council entrusts Mazarine New York with the creation and production of its digital and social content for its digital platforms.
Launched in June 2020, the platform celebrates the values of natural diamonds and promotes innovation in the jewelry world through various articles where industry experts speak out.
As such, the campaign consists of branded film, print and social media activations that tell the story of how Graff's diamond jewelry is made. A catalog on Pinterest also showcases Graff's diamond jewelry.
Mazarine New York is still supporting Natural Diamond Council in the production of digital and social content for the Only Natural Diamonds platforms.
A digital campaign featuring French actress Camille Razat from the TV series "Emily in Paris" was created to showcase the preferred style of Parisian women when it comes to wearing diamonds.
