Off-White Beauty - Paperwork
Off-White’s first foray into cosmetics, “Paperwork,” invites you to let your imagination run free by Mazarine Stories.
The raw and authentic aesthetics of this new collection echo the brand’s vision.
We took a creative and singular approach, inline with Off White's artistic direction, to designing the brand's e-retail and retail content. The project scope included creating and producing make-up looks, still lifes and textures, used on the e-commerce site and in boutique windows.
Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.
From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.
Jean-Paul Gaultier
A 360° campaign revives the eccentric spirit of Jean Paul Gaultier signed by Mazarine Stories.
When the worlds of couture and perfume manufacturing collide.
For the very first time, Jean-Paul Gaultier invited us to take an exclusive peek behind-the-scenes of his factory and reveals the secrets of his legendary perfumes: Classique and Le Mâle. An iconic campaign with Miles Aldrige behind the camera.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.
Valentino Beauty - Spike Square
For the launch of the new Spike Lipstick, Mazarine New York partnered with Valentino Beauty to transform Flatiron Plaza into Spike Square.
Conceived, designed, and produced by Mazarine New York, this immersive installation was designed to command the streets of NYC, with larger-than-life sculptures of iconic Valentino Beauty products. The activation celebrated bold self-expression through interactive experiences, transforming the urban landscape into a vibrant tribute to beauty and artistry.
In celebration of the Spike Lipstick launch, Valentino Beauty hosted an exclusive masterclass in NYC featuring new beauty ambassador Charli XCX and renowned makeup artist Yadim Carranza. Guests experienced the bold artistry of Valentino Beauty firsthand, learning expert tips and techniques for the new Spike lipstick in an unforgettable session.
