OFF-WHITE - IMAGINARY TV
Off White launches Imaginary TV, an experiential and inclusive interface to explore the Spring-Summer 2021 collection, by Mazarine Digital.
During the global pandemic, we worked with Off-White™ to present its new SS21 collection designed with Creative Intelligence. The digital platform allows the public to immerse themselves in a 90' design experience orchestrated around the online fashion show, exclusive artistic performances and content from artistic director Virgil Abloh. The platform is powered by the Smart Player™, a Mazarine technology for streaming live or replayed content.
"The idea of "Imaginary TV" stems from a poetic vision for and of the evermore virtual world – I want to connect and generate a global network and bring together creativity while catalyzing a range of emotions. We’re living in a world and at a time that is already largely digitally native." Virgil Abloh
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.
LOUIS VUITTON "Volez, Voguez, Voyagez"
La Mode en Images opened Louis Vuitton's iconic exhibition, “Volez, Voguez, Voyagez”, at the Shanghai Exhibition Center.
On the tails of Paris, Tokyo, Seoul and New York, Louis Vuitton brings "Volez, Voguez, Voyagez" to Shanghai.
This remarkable retrospective on the history of the fashion house invites visitors on a journey into the heart of the brand. Here, they discover intergenerational works of art, spread across fifteen rooms and a section dedicated to the know-how of the House's craftsmen. As visitors explore each themed area of the exhibition space, they discover exceptionally rare objects, including the Marie Antoinette’s trunk.
With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.
Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.
MONDINO NUMÉRO 20 ANS
The Acacias Art Center hosted the Mondino Numéro 20th anniversary exhibition.
In July 2019, we transformed the Acacias Art Center into a photo studio to unveil Jean-Baptiste Mondino’s prolific creativity in 100 images. Over the years, the artist, a lifelong friend of *Numéro*, immortalized some of the most influential personalities. The photographer cultivates a keen curiosity for his contemporaries, musicians and actors. With a genuine desire to reveal their singular energy, Mondino transcends reality into images.
Nourished by his love of music, from rock to hip-hop, his images reflect the many facets and cultures of our time.
Mondino Numéro exhibition book - July 2019.
Jean-Baptiste Mondino immortalized some of the most influential personalities. Many of his photos ౼ including Prince, Madonna, Vanessa Paradis, Björk, Karl Lagerfeld, Johnny Depp, Lou Doillon and Rocco Siffredi ౼ have become iconic.
Publisher: Acacias Art Center by Mazarine
Contributors: Jean-Baptiste Mondino, Paul-Emmanuel Reiffers and Babeth Djian
Information: 2019 publication, hardcover, 172 pages, in French and English. Dimensions: 28.3 x 2 x 36.3 cm
Unique prints from the exhibition and the book are available in the numero.com virtual gallery.
The photographer, known for his sense of humor, also has a deep appreciation for fashion, as a bellwether of the times.
GIORGIO ARMANI BEAUTY
Mazarine Asia Pacific is appointed by Armani Beauty to do content creation for its new product launch Rouge d’Armani Matte.
Mazarine Asia Pacific has recently created video and visual content for Rouge d’Armani Matte with brand ambassador Jackson Yee and Zhong Chuxi.
Hero video features both celebrity with a concept of 'Partner in Crime' with highlight of product benefits such as intense matte and close in one stroke.
These differents visuals showcasing the Armani's professional makeup world.
Still photo and several short-cut video versions are also produced, with different angles such as product product shades, texture and in one stroke.