Off-White - Imaginary TV
Off White launches Imaginary TV, an experiential and inclusive interface to explore the Spring-Summer 2021 collection, by Mazarine Digital.
"The idea of "Imaginary TV" stems from a poetic vision for and of the evermore virtual world – I want to connect and generate a global network and bring together creativity while catalyzing a range of emotions. We’re living in a world and at a time that is already largely digitally native."
— Virgil Abloh
During the global pandemic, we worked with Off-White™ to present its new SS21 collection designed with Creative Intelligence. The digital platform allows the public to immerse themselves in a 90' design experience orchestrated around the online fashion show, exclusive artistic performances and content from artistic director Virgil Abloh. The platform is powered by the Smart Player™, a Mazarine technology for streaming live or replayed content.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.
Balmain - The Balmain Spirit
Balmain unveils the extension of its digital platform The Balmain Spirit designed and produced by Mazarine Digital : www.thebalmainspirit.com
This experience was designed in line with the brand's visual identity and codes.
The innovative platform allows users to enter The Balmain Spirit virtual spaces, to discover the history, runway shows, collections and campaigns of the fashion house.
Dom Perignon x Jean-Michel Basquiat
Mazarine New York collaborated with Dom Pérignonto unveil the Vintage 2015 special edition tribute to Jean-Michel Basquiat with a celebratory party at The Brant Foundation in NYC.
Dom Pérignon unveils its special Basquiat-inspired edition during an exclusive evening in New York.
The evening honored Basquiat’s enduring legacy with Dom Pérignon champagne flowing throughout, an exclusive showcase of nightlife Polaroids by photographer Maripol, and a live jazz performance by Onyx Collective followed by a high-energy DJ set by Justin Strauss.
