Advertising, publishing and partnerships

Advertising space management

Culture & Institutions

For more than 20 years, we have been working with cultural players to produce and market their advertising space.

We publish and market communication tools for major cultural venues in Paris ౼ including Palais de Tokyo, Palais Garnier, Opéra Bastille, Opéra Royal de Versailles and the Théâtre des Champs Elysées.

Selling advertising space creates qualitative media opportunities for our partners. We also offer them sponsorship opportunities and exclusive partnerships such as product launches, tastings, sampling operations and internal events. We approach every opportunity with the same high standards in terms of quality and creativity on which we have built our reputation.

For over 20 years, Mazarine Culture has supported cultural and artistic players in publishing their communications materials and selling their advertising space.

This offer encompasses managing cultural venues’ bars as well as their catering and restaurant offers.

BOUCHERON 

Campaigns and content

Watch & jewelry

Mazarine Asia Pacific launched the year-end campaign for Boucheron, handling content creation and social communication.

In 2019, Mazarine created a series of visuals for Boucheron to capture the mood of the year-end celebration with celebrity Zhou Dongyu and his iconic Four product with a touch of playfulness, confidence and effortless style.

The production package includes a key visual, a video and four behind-the-scenes photos, which are fully used on digital channels in mainland China.

Based in Shanghai since 10 years, our teams work together with brands to grow and amplify their influence in China and the Asia-Pacific region.

Brands benefit from targeted campaigns and social strategies, content creation, as well as innovative digital and “smart retail” experiences.