AUDEMARS PIGUET -
Code 11.59 New York

Mazarine NYC teams organized the Audemars Piguet Code 11.59 collection launch party in New York.

In a minimalist space tucked away in Brooklyn, guests discovered
an architectural scenography of neon lights and large-scale projections.

The evening began with a performance by dancers, at the end unveiling the brand’s newest watches. Two weeks later, guests in Los Angeles were treated to the same experience.

Located in Manhattan, the New York-based team continues to push global luxury brands to new heights by creating effective brand campaign narratives, turn-key strategic actions, engaging, influential and culturally relevant events and brand activations.

Boucheron - High Jewelry Performance

High Jewelry performance by Olivier Saillard in Paris by La Mode en Images.

With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.

Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.

Axa Im Alts - The Big Playground

The Big Playground, the opening party of Le 74 Champs-Elysées’s new flagship designed by AXA IM Alts and Mazarine Events.

At its launch event, AXA IM Alts invited clients to discover a new, innovative, modular and contemporary commercial playground, sprawling across the 2500m² space. Aptly named, The Big Playground featured a fun and lively mix of basketball courts and skateboard ramps. The event drew major players from the luxury and retail sector, press and influencers to this new and exclusive location.

The event featured exclusive performances by L’Impératrice and Lewis OfMan, the trio formed by Breakbot, Irfane and Busy P and an Ehla & Urumi DJ set.

With 25 talents, Mazarine Events creates and produces tailor-made brand experiences.

Alongside our creative and artistic community, we imagine memorable experiences that incorporate, from the early stages of creation until after the event, producing content and creating an echo among media and socially. 

Louis Vuitton - ss25 women 

Louis Vuitton Women's Spring-Summer 2025 show by Nicolas Ghesquière at the Cour Carrée du Louvre in Paris, produced by La Mode en Images.