Biotherm

Packaging & product design

Fragrance & beauty

Visual Identity

New eco-friendly design and packaging by Mazarine Pascalie Design.

We took a proactive approach to addressing Biotherm’s ecological commitments and responsibilities. We redesigned the brand’s visual identity, breathing new life into the skincare collection while still maintaining a modern and branded aesthetic. Despite the thinner glass, the design creates a ripple effect on the bottle.

More contemporary and environmentally friendly designs.

A brand is founded on objects and symbols that endure.

A team of 30 experts, with a singular creative approach, collaborates with brands to evolve their visual identity and create innovative designs for their products and packaging. Thanks to our expertise in design volume, materials and industrial constraints, we explore the latest innovations while following ecodesign principles.
Beforehand, the agency also contributes to strategic thinking and defining the brand platform as well as product naming. Whether in the ultra luxury, premium or mass market, our knowledge of each and their trends means we can help all brands, be they leading or niche.

Decléor

Packaging & product design

Fragrance & beauty

Conception of a new design for the bottles by Mazarine Pascalie Design.

NATURAL DIAMOND COUNCIL 

Campaigns and content

Watch & jewelry

The Natural Diamond Council entrusts Mazarine New York with the creation and production of its digital and social content for its digital platforms.

Launched in June 2020, the platform celebrates the values of natural diamonds and promotes innovation in the jewelry world through various articles where industry experts speak out.

As such, the campaign consists of branded film, print and social media activations that tell the story of how Graff's diamond jewelry is made. A catalog on Pinterest also showcases Graff's diamond jewelry.

Mazarine New York is still supporting Natural Diamond Council in the production of digital and social content for the Only Natural Diamonds platforms.

A digital campaign featuring French actress Camille Razat from the TV series "Emily in Paris" was created to showcase the preferred style of Parisian women when it comes to wearing diamonds.

Based in Shanghai since 10 years, our teams work together with brands to grow and amplify their influence in China and the Asia-Pacific region.

Brands benefit from targeted campaigns and social strategies, content creation, as well as innovative digital and “smart retail” experiences.