Biotherm
New eco-friendly design and packaging by Mazarine Pascalie Design.
We took a proactive approach to addressing Biotherm’s ecological commitments and responsibilities.
We redesigned the brand’s visual identity, breathing new life into the skincare collection while still maintaining a modern and branded aesthetic. Despite the thinner glass, the design creates a ripple effect on the bottle.
A team of 30 experts, with a singular creative approach, collaborates with brands to evolve their visual identity and create innovative designs for their products and packaging. Thanks to our expertise in design volume, materials and industrial constraints, we explore the latest innovations while following ecodesign principles.
Beforehand, the agency also contributes to strategic thinking and defining the brand platform as well as product naming. Whether in the ultra luxury, premium or mass market, our knowledge of each and their trends means we can help all brands, be they leading or niche.