Christian Louboutin
Mazarine Pascalie Design imagined an exceptional object to express the audacity of a cult brand.
"I grabbed some nail polish, I painted the sole, it became red. This revelatory moment gave birth to the Louboutin legend."
— Christian Louboutin.
Nail polish may have inspired Christian Louboutin's iconic red sole, but we drew inspiration from his high heel silhouette to create the shape of the brand’s nail polish bottle.
A team of 30 experts, with a singular creative approach, collaborates with brands to evolve their visual identity and create innovative designs for their products and packaging. Thanks to our expertise in design volume, materials and industrial constraints, we explore the latest innovations while following ecodesign principles.
Beforehand, the agency also contributes to strategic thinking and defining the brand platform as well as product naming. Whether in the ultra luxury, premium or mass market, our knowledge of each and their trends means we can help all brands, be they leading or niche.
L’ORÉAL PARIS
Designing volumes and graphics for L'Oréal Paris and L'Oréal Paris China products by Mazarine Pascalie Design.
Premium designs, combining glamor and science.
We worked with the international brand to roll out a new aesthetic for its skincare and makeup lines. We created the brand’s signature "carron" shape and designed packaging, adhering to the strictest graphic codes in order to create coherence across the entire brand. With additional tweaks and touches for the China market, we aligned with the brand’s upmarket local positioning.
Atelier Cologne
Creation of visual identity, branding and product design for fragrance brand Atelier Cologne.
Mazarine Pascalie Design creates the new graphic identity, branding and bottle design for fragrance brand Atelier Cologne. A design that embodies the art of materials: between craftsmanship and high perfumery.
This collaboration marks a new chapter in the luxury fragrance industry, inspired by the art of craftsmanship, and embodies a new elegance, commitment and renaissance.