Christian Louboutin

Mazarine Pascalie Design imagined an exceptional object to express the audacity of a cult brand.

"I grabbed some nail polish, I painted the sole, it became red. This revelatory moment gave birth to the Louboutin legend."

— Christian Louboutin.

 

Nail polish may have inspired Christian Louboutin's iconic red sole, but we drew inspiration from his high heel silhouette to create the shape of the brand’s nail polish bottle.

A brand is founded on objects and symbols that endure.

A team of 30 experts, with a singular creative approach, collaborates with brands to evolve their visual identity and create innovative designs for their products and packaging. Thanks to our expertise in design volume, materials and industrial constraints, we explore the latest innovations while following ecodesign principles.
Beforehand, the agency also contributes to strategic thinking and defining the brand platform as well as product naming. Whether in the ultra luxury, premium or mass market, our knowledge of each and their trends means we can help all brands, be they leading or niche.

Rabanne Makeup 

Creation of the global identity and product design for the Rabanne make-up collection by Mazarine Pascalie Design.

Rabanne entrusted Mazarine Pascalie Design with the creation of its identity and the design of its products for its inaugural make-up collection.

Youthful, playful, mixed, unconventional, the range takes up the House's metal codes, and stands up for its spirit of freedom and creativity.

Valentino Beauty - Spike Square

For the launch of the new Spike Lipstick, Mazarine New York partnered with Valentino Beauty to transform Flatiron Plaza into Spike Square.

Conceived, designed, and produced by Mazarine New York, this immersive installation was designed to command the streets of NYC, with larger-than-life sculptures of iconic Valentino Beauty products. The activation celebrated bold self-expression through interactive experiences, transforming the urban landscape into a vibrant tribute to beauty and artistry.

In celebration of the Spike Lipstick launch, Valentino Beauty hosted an exclusive masterclass in NYC featuring new beauty ambassador Charli XCX and renowned makeup artist Yadim Carranza. Guests experienced the bold artistry of Valentino Beauty firsthand, learning expert tips and techniques for the new Spike lipstick in an unforgettable session. 

Located in Manhattan, the New York-based team continues to push global luxury brands to new heights by creating effective brand campaign narratives, turn-key strategic actions, engaging, influential and culturally relevant events and brand activations.