Delvaux

Fashion

Campaign & Content

A virtual showroom for the Spring-Summer 2021 collection conceived by Mazarine Digital.

We imagined and brought to life an immersive digital experience to introduce the brand’s new collection to customers and the press.

This virtual showroom invites visitors to take a pastoral stroll through the brand's flagship store, with splashes of seasonal colors and exclusive content.

Our 120 experts imagine immersive omni-channel digital experiences.

From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.

Moët & Chandon X Ambush

Cultural Collaborations

Wines & spirits

Campaign & Content

Mazarine Stories supports Moët&Chandon for the launch of their new collaboration with Yoon Ahn, artistic director of the House of Ambush.

BILLIE EILISH FRAGRANCES

Fragrance & beauty

E-commerces & platforms

Campaign & Content

The artist launches her Eilish™ brand with a 360° campaign for her first eponymous fragrance by Mazarine Digital and Mazarine New York.

For the launch of pop icon Billie Eilish’s perfume, we helped the singer-songwriter design and produce her first advertising campaign.

We also developed her e-commerce platform around a unique user experience in which the perfume bottle, in the shape of the artist’s bust, serves as a 3D menu.

Located in Manhattan, the New York-based team continues to push global luxury brands to new heights by creating effective brand campaign narratives, turn-key strategic actions, engaging, influential and culturally relevant events and brand activations.

BOUCHERON 

Campaigns and content

Watch & jewelry

Mazarine Asia Pacific launched the year-end campaign for Boucheron, handling content creation and social communication.

In 2019, Mazarine created a series of visuals for Boucheron to capture the mood of the year-end celebration with celebrity Zhou Dongyu and his iconic Four product with a touch of playfulness, confidence and effortless style.

The production package includes a key visual, a video and four behind-the-scenes photos, which are fully used on digital channels in mainland China.

Based in Shanghai since 10 years, our teams work together with brands to grow and amplify their influence in China and the Asia-Pacific region.

Brands benefit from targeted campaigns and social strategies, content creation, as well as innovative digital and “smart retail” experiences.