Givenchy - Enfant Terrible
Creation of a series of content in honor of Hubert de Givenchy by Mazarine Stories.
“L'enfant terrible de la Haute Couture”, a tribute to Hubert de Givenchy’s vision.
"L'enfant terrible" is a series of episodes, filled with elegant symbols of a bygone era, that tell the story of the House and its famous designer. The tribute was produced entirely from archive images.
Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.
From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.
Printemps
“Tout commence au Printemps,” the department store’s new brand platform launched with a 360° brand campaign by Mazarine Stories and Mazarine Image.
The new brand signature “Tout commence au Printemps” celebrates the department store’s eternal renewal over the past 150 years.
An ode to firsts. Printemps positions itself as the destination where experiences, refreshed each season, continue to surprise us.
This latest chapter is an opportunity for Printemps to showcase its desire to sublimate beauty while promoting more responsible consumption.
This platform of expression is accompanied by a new global visual identity composed of a new logo, a brand color, but also a proprietary tone of voice applied across all communications.
Reiffers Art Initiatives - Mentorship Exhibition 2024
The fourth exhibition of the Reiffers Art Initiatives mentorship program at Art Basel Paris.
Ugo Rondinone is the mentor of artist Tarek Lakhrissi for the fourth edition of the 2024 Reiffers Art Initiatives mentorship program. The exhibition will be presented at the Reiffers Art Center on the occasion of Art Basel Paris.
A leading figure in contemporary art, Ugo Rondinone takes on the role of Reiffers Art Initiatives mentor in 2024. Celebrated by the world’s leading museums (MoMA PS1, Centre Pompidou, Whitechapel Gallery, Château de Versailles, etc.), Ugo Rondinone is a renowned multidisciplinary artist, poet, collector and curator.
A visual artist and poet, Tarek Lakhrissi develops his practice around different media such as writing, performance, video and sculpture.
Words and language are the source of his work. Exploring poetry, popular culture and affects, Tarek Lakhrissi’s work redefines an emancipating imagination and anticipates an equally emancipating future.
Reiffers Art Initiatives is a foundation created to support young contemporary creation and cultural diversity.
Reiffers Art Initiatives’ mission is to support France’s new art scene and give it international visibility. It finances and gives exposure to thirty emerging artists every year, who will influence tomorrow’s contemporary art scene.