Lanson
The Royal Court of England’s official supplier gets a new identity and a packaging makeover by Mazarine Pascalie Design.
The Lanson Cross has been a beacon for the House since 1798 and a symbol of openness, benevolence and hospitality.
With these pillars in mind, we redesigned the visual identity and packaging of all the brand’s champagne bottles. The logo, the cap, the label and the cases have been redesigned to reflect Lanson’s rich heritage.
A team of 30 experts, with a singular creative approach, collaborates with brands to evolve their visual identity and create innovative designs for their products and packaging. Thanks to our expertise in design volume, materials and industrial constraints, we explore the latest innovations while following ecodesign principles.
Beforehand, the agency also contributes to strategic thinking and defining the brand platform as well as product naming. Whether in the ultra luxury, premium or mass market, our knowledge of each and their trends means we can help all brands, be they leading or niche.
Moët & Chandon x Ambush
Design of the Moët & Chandon bottle and graphic design of the labels by Mazarine Pascalie Design in collaboration with the Maison Ambush.
For the first time in 152 years, this unprecedented collaboration gives Moët Impérial’s emblematic bottle a new look.
Moët & Chandon selected Yoon Ahn, House of Ambush artistic director, to give its famed vintage bottle a new look. The bottle design showcases the House's expertise, craftsmanship and boldness while the eco-responsible production process is a nod to one of today’s most pressing issues.
Ferragamo - Curiously Delicious Holiday
Mazarine Digital reinvents the traditional Christmas campaign for the House of Ferragamo: a 360° campaign where the unexpected meets tradition, sprinkled with a generous dose of gourmandise.
The starting point: the enchanting world of The Nutcracker. The twist imagined by the agency? Bringing the iconic puppet to life and placing it at the helm of a wrapping service as unique as it is unexpected, somewhere between a cabinet of curiosities and a buffet overflowing with delectable treats.
Beyond the concept, this campaign pays tribute to the creativity of Salvatore Ferragamo, the house's founder, renowned for crafting shoes from candy wrappers without ever compromising on functionality or relevance. The seasonal selection of leather goods and accessories is showcased through content tailored to diverse communication platforms: delightfully addictive pieces for social platforms like TikTok and Instagram, impactful DOOH videos, and reimagined "unwrapping" classics that highlight the art of whimsical "wrapping." This storytelling is particularly suited for in-store communication.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.