Lanson
The Royal Court of England’s official supplier gets a new identity and a packaging makeover by Mazarine Pascalie Design.
The Lanson Cross has been a beacon for the House since 1798 and a symbol of openness, benevolence and hospitality.
With these pillars in mind, we redesigned the visual identity and packaging of all the brand’s champagne bottles. The logo, the cap, the label and the cases have been redesigned to reflect Lanson’s rich heritage.
A team of 30 experts, with a singular creative approach, collaborates with brands to evolve their visual identity and create innovative designs for their products and packaging. Thanks to our expertise in design volume, materials and industrial constraints, we explore the latest innovations while following ecodesign principles.
Beforehand, the agency also contributes to strategic thinking and defining the brand platform as well as product naming. Whether in the ultra luxury, premium or mass market, our knowledge of each and their trends means we can help all brands, be they leading or niche.
Veuve Clicquot
The Mazarine Pascalie Design teams designed and produced case for the Veuve Clicquot bottle.
Creation of the Veuve Clicquot case featuring the handwriting and historical signature of the brand.
This creation was presented on the rosé and on the yellow card.
Oscar de la Renta - New York
Mazarine New York partnered with Oscar de la Renta to unveil New York, a fragrance that captures the spirit of the city that never sleeps.
The campaign follows Candice Swanepoel as she arrives in NYC, blending the vibrant energy of the iconic metropolis with the timeless elegance of Oscar de la Renta.
With notes of strawberry, rose, and sandalwood, the scent encapsulates the essence of the city, while the flacon’s vertical fluting pays homage to NYC’s Art Deco architecture. The fragrance’s soft pink hue reflects the ephemeral femininity of the Oscar Woman, merging vibrant urban energy with refined sophistication.
