Le Couvent des Minimes
A new identity for the Couvent des Minimes by Mazarine Pascalie Design.
A poetic stroll and rich in tradition as well as a more contemporary design to match the brand's more luxurious positioning.
The new logo honors the brand's heritage, with the inscription 1614, the date on which the construction of the Couvent des Minimes was completed. Botanica Nobilis evokes the natural and officinal origins of most of the brand’s ingredients. The identity is poetically applied to all product ranges.
A team of 30 experts, with a singular creative approach, collaborates with brands to evolve their visual identity and create innovative designs for their products and packaging. Thanks to our expertise in design volume, materials and industrial constraints, we explore the latest innovations while following ecodesign principles.
Beforehand, the agency also contributes to strategic thinking and defining the brand platform as well as product naming. Whether in the ultra luxury, premium or mass market, our knowledge of each and their trends means we can help all brands, be they leading or niche.
L'Oréal Professionnel
Mazarine Pascalie Design imagined the new graphic identity for the L'Oréal Professionnel division and all the product designs for its brands.
We redesigned L'Oréal Professionnel’s identity to reaffirm its brands’ expert, technical and fashionable dimensions.
The result: strong identities with sustainable packaging made with a new type of recycled plastic and ink, the "Virgin Plastic".
For the professional color care range, a new signature bottle, with expert and modern laboratory codes and soft pastel tones.
For the Blond studio line, black, white and a touch of iridescent metal, an intense and technical universe. And for Majirel, fresh and colorful identity dresses more ecological aluminium tubes.
Reiffers Art Initiatives - Mentorship Exhibition 2024
The fourth exhibition of the Reiffers Art Initiatives mentorship program at Art Basel Paris.
Ugo Rondinone is the mentor of artist Tarek Lakhrissi for the fourth edition of the 2024 Reiffers Art Initiatives mentorship program. The exhibition will be presented at the Reiffers Art Center on the occasion of Art Basel Paris.
A leading figure in contemporary art, Ugo Rondinone takes on the role of Reiffers Art Initiatives mentor in 2024. Celebrated by the world’s leading museums (MoMA PS1, Centre Pompidou, Whitechapel Gallery, Château de Versailles, etc.), Ugo Rondinone is a renowned multidisciplinary artist, poet, collector and curator.
A visual artist and poet, Tarek Lakhrissi develops his practice around different media such as writing, performance, video and sculpture.
Words and language are the source of his work. Exploring poetry, popular culture and affects, Tarek Lakhrissi’s work redefines an emancipating imagination and anticipates an equally emancipating future.
Reiffers Art Initiatives is a foundation created to support young contemporary creation and cultural diversity.
Reiffers Art Initiatives’ mission is to support France’s new art scene and give it international visibility. It finances and gives exposure to thirty emerging artists every year, who will influence tomorrow’s contemporary art scene.