LVMH Métiers d'Art
LVMH Métiers d’Art turned to Mazarine to breathe new life into its brand platform and editorial voice. Together, they reimagined the brand’s identity, crafted and produced a bold new campaign, and set the stage for its artistic events, weaving a narrative where craftsmanship meets creativity at every turn.
Founded by LVMH Group in 2015, LVMH Métiers d’Art was created to develop, preserve, and pass down exceptional craftsmanship rooted in the art of materials, by bringing together a network of specialized ateliers from around the world.
Mazarine Stories reimagined the brand platform, editorial line, and tone of voice for LVMH Métiers d’Art, shining a light on the artistry of materials — where exceptional craftsmanship and rare materials come together to give life to luxury objects.
A brand platform brought to life through the brand film conceived and produced by Mazarine Stories. Highlighting the uniqueness of these métiers, the campaign traces the journey of a luxury object back to its origins — a voyage through expert hands to the heart of exceptional materials.
A film composed like a symphony — an endless, daily dialogue between talent and material — revealing LVMH Métiers d’Art as the partner of excellence for the world’s finest luxury houses.
Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.
From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.