Nike Women - "Goddess Awakened" by Parris Goebel
Nike Women takes the stage with the "Goddess Awakened" dance performance imagined by award-winning choreographer Parris Goebel and produced by La Mode en Images.
"Goddess Awakened" signals the next era of Nike Women: a boundless expression of movement through self love, fluid femininity, inclusivity, and so much more.
The show tells a story through dance, inviting all to celebrate the joy of movement, community and creativity. Parris Goebel, who choreographed Rihanna's Savage x Fenty fashion shows and her Super Bowl performance, imagined this performance with the freedom to be creative. Moving seamlessly between the worlds of athletics, art, performance and style, her interpretation is a reflection of new trends in fashion and fitness.
With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.
Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.
Nike Women - Nike on Air
In the run-up to the Paris 2024 Olympic Games, Nike unveils its latest innovations during a spectacular event, "Nike on Air", produced by La Mode en Images.
Rabanne & H&M - Launch Party
Rabanne & H&M Launch Party in Paris by La Mode en Images.
Ferragamo - Curiously Delicious Holiday
Mazarine Digital reinvents the traditional Christmas campaign for the House of Ferragamo: a 360° campaign where the unexpected meets tradition, sprinkled with a generous dose of gourmandise.
The starting point: the enchanting world of The Nutcracker. The twist imagined by the agency? Bringing the iconic puppet to life and placing it at the helm of a wrapping service as unique as it is unexpected, somewhere between a cabinet of curiosities and a buffet overflowing with delectable treats.
Beyond the concept, this campaign pays tribute to the creativity of Salvatore Ferragamo, the house's founder, renowned for crafting shoes from candy wrappers without ever compromising on functionality or relevance. The seasonal selection of leather goods and accessories is showcased through content tailored to diverse communication platforms: delightfully addictive pieces for social platforms like TikTok and Instagram, impactful DOOH videos, and reimagined "unwrapping" classics that highlight the art of whimsical "wrapping." This storytelling is particularly suited for in-store communication.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.