Prada Beauty - Prada Paradoxe Virtual Flower Lab
Mazarine New York partnered with Prada Beauty to unveil the Prada Paradoxe Virtual Flower Lab during NYFW.
The immersive pop-up invited guests on a tech-forward, multi-sensory journey, revealing the infinite facets of Prada’s new iconic fragrance, Paradoxe Virtual Flower.
Blending Prada’s signature elegance with cutting-edge innovation, the experience came to life through a series of unique interactive moments that captivated and enchanted at every turn.
Valentino - Fragrances
Valentino fragrances event at the Hôtel Salomon de Rothschild in Paris, 2015.
With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.
Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.
Nuit Blanche 2024
ARTER is executive producer of the 22nd edition of Nuit Blanche in Paris.
In 2024, the 22nd edition of Nuit Blanche took place in Paris.
All night long, the streets vibrated to the rhythms of music, dance, theater and sport, with performances based on Olympic disciplines such as breakdance, skateboarding and fencing. Over 200 artistic proposals were presented throughout this unforgettable night.
ARTER produces exhibitions and major artistic events for cultural institutions, local authorities and major luxury brands.
ARTER is a European agency with an international reach, promoting responsible, resilient culture with impact. A pioneer in the art production, the agency has been helping artists and players in the arts and culture sector to realize their projects for the past 20 years.
Adidas - Santa Fe
Mazarine New York partnered with Adidas to bring a unique sports sanctuary to life in the heart of the New Mexican desert.
In collaboration with PlayLab Studio, Mazarine New York helped transform an active gypsum mine in Santa Fe, New Mexico, into a one-of-a-kind-200-meter running track.
Designed to integrated seamlessly with the landscape, the track allowed guests to run along its outer edge, taking in breathtaking views of surrounding terrain. After the run, the experience shifted to the heart of the space - a central fire pit and gathering area, fostering connection and reflection in a striking natural setting.
